SEMESTER FOUR
Production Workshop 3
This advanced workshop is designed to simulate a public relations agency working environment. The student "staff" members work for clients representing non-profit organizations who require assistance with public relations projects. Students are prepared for graduation with hands-on experience in real workplace situations and roles, including client liaison, media relations, web design and special event management. All students gain experience in preparing and working with budgets, keeping files and maintaining a daily log of work assignments, and keeping track of all account work, including tasks to be done, deadlines and meetings. The student-run operation is called the Algonquin Student PR Agency.
Field Work (Placement)
On-the-job training for students who are placed with corporations, hospitals, government departments, associations, media and other organizations requiring public relations assistance is provided. While the organizations are not required to pay students a salary, students are reimbursed for any job-related, out-of-pocket expenses. During their internships, students gain valuable experience in a variety of areas, including media relations, special event planning and coordination, marketing communications, web design and maintenance, community relations, promotion, donor relations and investor relations.
Production Workshop 4
Students learn and apply advanced web design techniques, and work with web content management systems to produce their own website. This includes any work required to optimize graphics and/or manipulate photographs to culminate in the creation of, and posting online, of a website.